Ideas About Subscribe
Publishing for builders

Ideas that break patterns and build what's next.

Unsystematic is a publishing engine for constructive disruption — essays, investigations, and frameworks from people engineering the future.

ESSAY

Why Every Playbook Expires

The shelf life of strategy is shrinking. Here's how to stay ahead of your own assumptions.

Mara Chen · 8 min
FRAMEWORK

The Divergence Dividend

Nonconformity as competitive advantage — a quantitative look at outlier organizations.

James Okafor · 12 min
INVESTIGATION

Rewiring the Grid

Inside the coalition rebuilding America's energy infrastructure from first principles.

Priya Nair · 15 min
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What we believe
The best ideas don't fit neatly into existing categories. They arrive unsystematically — from unexpected collisions between disciplines, from practitioners who build before they theorize, from the productive friction of challenging what everyone assumes.
01

Builder-First

We publish people who make things — founders, engineers, designers, scientists, organizers. Theory grounded in practice.

02

Constructive

Critique is easy. We prioritize ideas that propose, prototype, and point forward. Disruption that builds.

03

Rigorous

No hot takes. Every piece earns its length through depth, evidence, and intellectual honesty.

Three lanes of thought

Essays

Long-form arguments from practitioners. Original thinking on technology, culture, governance, and the forces reshaping how we live and work.

AI & AutonomyClimate SystemsInstitutional Design

Investigations

Deep reporting on the systems, organizations, and people driving structural change. Journalism with engineering rigor.

InfrastructurePolicyEmerging Markets

Frameworks

Reusable mental models, decision tools, and strategic lenses. Ideas you can actually put to work on Monday morning.

Decision ScienceOrg DesignFirst Principles